Building a new website for a business can be a long and complicated task, even if our clients don’t realise that. These days, getting a new website isn’t a case of simply texting your mate Bob to do you a favour and create a single page site to house your entire business inside.
Getting a new business website that actually works involves dealing with designers, developers and marketers.
In this blog, we’ll be taking a look at all the different tasks and jobs involved in building a website.
A web designer is a person who designs the layout of websites and apps. They are also responsible for designing graphics, logos, and images for a website.
The web designer will first do research about the company or person they are designing for in order to create an appropriate design that will be appealing to the target audience. The process usually starts with wireframes which are sketches of what the website will look like when it is finished. Next, they’ll move on to colour schemes and typography before finally working on the final product which is the actual website or app.
Web developers are responsible for the design and development of websites. They create the code that makes a website work and ensure that it is compatible with all browsers.
Some people consider web designer and web developer as interchangeably job roles, but they are completely separate. A website designer is someone who will carry out the visual tasks of the website such as the colours and layout etc. On the other hand, a website developer works to bring these designs to life as real, useable websites with actual functionality. It is of course possible to find people who will carry out both tasks of a web designer and web developer.
At WebDeveloperLondon, we have a team of designers and a team of developers who work very closely in order to build the best websites at cheap prices for our clients.
A UX designer is a person who designs the user experience of a website. The UX designer’s main goal is to make the website as easy and intuitive as possible for users to use.
UX designers are responsible for creating wireframes and prototypes to show how their design will work. They also test their designs with potential users, so they can see what works and what doesn’t before proceeding with development.
UX designers should be able to think creatively and critically about how people interact with technology. They should also have strong communication skills, because they need to work closely with other departments like marketing or developers in order to get their design implemented effectively.
SEO is the process of optimising a website in order to rank higher on search engine results pages (SERPs) for relevant keywords or phrases. The higher a website ranks in the SERPs, the more visitors it will receive from search engines.
We won’t dive into the rabbit hole of SEO in this blog, but we will highlight the role an SEO executive plays in the build of a new website.
Firstly, in the event of developing over an existing website, an SEO executive will be careful to ensure things such as URL structure, backlinks and internal links are kept intact. If the new website involves changing the domain, then the SEO will be in charge of migrating the old domain to the new domain in the best possible way to make sure that rankings and links are not lost.
Secondly, the SEO will work on basic on-page optimisation. This includes the likes of setting optimised title tags, meta descriptions, image alt tags, internal linking and tweaking content for keywords. This allows search engines to fully understand and index the new website content.
At WebDeveloperLondon, we have our own team of experienced SEO strategists. All of our websites include basic on-page SEO so you instantly have a head start in the SERPs even if you’re not interested in an SEO campaign yet.